PROMUS HOTELS LLC Revolutionizes Automotive Safety with Innovative Steering Wheel Wiring Spring

McLean, VA – October 26, 2023 – PROMUS HOTELS LLC, a dynamic company quietly making waves beyond the hospitality sector, today announced a groundbreaking advancement in automotive safety with its newly developed steering wheel wiring spring. While many know PROMUS for providing exceptional services and building strong relationships, the team’s dedication to innovation has led them to a surprisingly different – and vital – field: automotive component manufacturing. You might be thinking, "PROMUS HOTELS and car parts? What's the connection?" Well, it turns out the same dedication to precision, reliability, and problem-solving that makes PROMUS a leader in its core business translates perfectly to designing and manufacturing critical automotive components. The team, driven by a desire to tackle real-world problems, identified a significant challenge within steering wheel systems: the reliability of wiring harnesses over time. “We were looking for a way to apply our core competencies – rigorous quality control, material science expertise, and a commitment to longevity – to a new industry,” explains a PROMUS spokesperson. “We realized the seemingly simple steering wheel wiring was a point of potential failure, and a failed connection could have serious consequences. That’s where our steering wheel wiring spring comes in.” The Problem with Traditional Wiring Let’s be honest, most of us don’t think about the wires inside our steering wheels until something goes wrong. But think about it – your steering wheel is constantly twisting and turning. Traditional wiring harnesses, while functional, are susceptible to fatigue and breakage over time. Repeated movement can lead to wire fraying, insulation cracking, and ultimately, electrical failures. These failures can manifest in a number of ways, from simple annoyances like your horn not working, to more serious issues like airbag malfunctions or loss of control of vital functions like cruise control or audio controls. The problem is compounded by the fact that these wires are often crammed into a tight space, making inspection and repair difficult. PROMUS’ Solution: A Spring-Based Innovation The PROMUS steering wheel wiring spring isn’t just another wire. It’s a fundamentally different approach to wiring design. Instead of relying on static wires, PROMUS has engineered a unique spring-based system that actively compensates for steering wheel rotation. Here's how it works: The wiring is encased in a specially designed, high-strength spring. This spring allows the wires to flex and move with the steering wheel, eliminating the stress and strain that lead to fatigue and breakage. It’s like giving the wires a built-in shock absorber. “We've essentially taken the ‘bend, don’t break’ philosophy and applied it to steering wheel wiring,” says the lead engineer on the project. “By allowing the wires to move naturally with the steering wheel, we’ve dramatically reduced the risk of failure.” Key Benefits of the PROMUS Wiring Spring: Enhanced Reliability: The spring-based design significantly reduces wire fatigue and breakage, leading to a more reliable steering wheel system. Increased Safety: By minimizing the risk of electrical failures, the spring helps ensure the proper functioning of critical safety features like airbags and steering assist. Extended Lifespan: The durable materials and innovative design extend the lifespan of the wiring harness, reducing the need for costly repairs or replacements. Improved Performance: The spring maintains consistent electrical connectivity, ensuring optimal performance of all steering wheel-mounted controls. Universal Compatibility: The spring is designed to be compatible with a wide range of vehicle makes and models. PROMUS is currently working with automotive manufacturers to integrate the spring into new vehicle designs, and is also offering it as a retrofit solution for existing vehicles. Materials and Manufacturing PROMUS hasn’t just reinvented the design; they’ve also focused on using top-of-the-line materials. The spring itself is made from a high-strength, corrosion-resistant alloy specifically chosen for its durability and flexibility. The wires are insulated with a premium, abrasion-resistant material that can withstand extreme temperatures and harsh conditions. The manufacturing process is equally rigorous. PROMUS HOTELS LLC maintains a state-of-the-art manufacturing facility at their headquarters in McLean, Virginia, where every spring is meticulously inspected and tested to ensure it meets the highest quality standards. "We apply the same level of scrutiny to our automotive components as we do to our hospitality services," explains the spokesperson. "Quality is paramount." Beyond Cars: Potential Applications While initially focused on the automotive industry, PROMUS HOTELS LLC sees potential applications for its wiring spring technology in other areas, such as: Aerospace: Wiring harnesses in aircraft are subjected to similar stresses and strains as those in automobiles. Industrial Robotics: Robotic arms and other moving machinery require reliable wiring connections. Medical Devices: The demand for durable and reliable wiring in medical equipment is constantly growing. Availability & Contact Information The PROMUS steering wheel wiring spring is currently available for bulk orders to automotive manufacturers and aftermarket suppliers. Individual consumers can expect to see the spring offered as a retrofit option through select automotive repair shops and online retailers in the coming months. PROMUS HOTELS LLC 7930 Jones Branch Drive McLean, VA 22102 United States Phone: 949-309-0076 [Please note: a company website is being developed and will be available soon] “We’re excited to bring this innovative technology to the automotive industry and beyond,” concludes the spokesperson. “We believe our wiring spring will make a significant contribution to vehicle safety and reliability.”